THE HTR MARKETING PLAN

SELLING YOUR HOME REQUIRES MORE THAN JUST A SIGN IN FRONT OF THE HOUSE. As your REALTOR®, I will provide the following marketing plan, which is designed to sell your home quickly, with the highest return on equity:

Marketing Plan

Getting Started:

• Take photos of your home. These photos will be used to maximize exposure of the key selling points of your home. Multiple photos will be uploaded to the MLS (I use the maximum allowed, which is 10), as well as Realtor.com. Homes.com, and other national MLS databases. Even more photos will be shown on a custom website created just for your listing.
  
  
• Enter your property into the Multiple Listing Service (MLS). Your listing will be available to more than 7,000 REALTORS® in the Middle Tennessee area, as well as the general public who search the MLS public sites (www.realtracs.com and www.REALTOR.com). 80% of all homes sold are viewed by buyers through the MLS.
  
  
• Install an attractive FOR SALE yard sign. 30% of all homes sold because of interest generated by the yard sign. (Optional, but recommended.)
  
  
• Install and Record A Customized Radio Advertisement for Talking House
  • Buyers get instant home information
  • Makes your home stand out
  • Draws in qualified prospects
  • Eliminates non-buyers
  • Faster sales at top dollar
  
  
  
• Install MLS key lockbox on property.* This will allow other REALTORS® to show your home by appointment when you are not home. The electronic lockbox records the REALTOR®'s name and company, as well as the time and date they entered. Only REALTORS® have the ability to open the lockbox, using an electronic key pad issued to every REALTOR® in Middle Tennessee.
  
  
• Build a customized digital tour of your home. My digital tours allow viewers to see ALL of the major rooms in your home without actually having to come to your home. This helps buyers decide if your home really suits their needs, and if they want to see your home in person.
  
  
• Create a customized HOME CDROM.** The HOME CDROM is just one of the unique selling tools that will help everyone who sees your home remember all the unique and special features in it. I'm aware of no other REALTOR® in the Greater Middle TN area that is using this tool. Imagine... at the end of the day, the potential buyers have your home on CDROM, and a stack of uninteresting property brochures they collected from the other properties they saw. When they place your HOME CDROM in their computers, a Flash MultiMedia Presentation bursts on their screen, displaying your home in a way no printed brochure ever could!
  
  
• Review the condition of the property, and suggest ways to make it more attractive to potential buyers. This will be reviewed again, based on the feedback we get from REALTORS® and visiting buyers.